Hi, I'm Bryan
I got slow and squishy by my mid 40's. After a health scare, I got fit — and I discovered the outdoors.
I fell in love with the beauty of wild, remote places – especially in the High Sierra. I said “Yes” to the adventure God invited me into – and the bigger story He wanted me to be a part of. What I thought was a midlife crisis turned out to be a midlife renaissance. And it changed everything – my fitness, mindset, family, and career. This blog is part personal gratitude journal, part invitation to step out of your comfort zone and into a bigger story. Welcome.
Mission
An invitation to a bigger story.
NCF California
Helping generosity accomplish more.
At NCF California, I helps donor turn their values into meaningful generosity—so they can give with clarity, confidence, and lasting impact.
Asset Giving University equips fundraisers and nonprofit leaders with practical tools and confidence to help donors give in more meaningful ways.
LegacyLab
LegacyLab helps families grow stronger through intentional conversations, shared values, and a clearer vision for the generations ahead.
About Me
Bryan Feller has served as the president of NCF of California since 2014 where he has stewarded the growth of the organization from $20 million to nearly $200 million in annual gifts. Bryan earned an undergraduate in theology and later an MBA. Prior to NCF, he was instrumental in leading a handful of companies to double-digit growth. In 2005, he started a consulting firm focused on marketing strategy and sales team effectiveness, where he worked with organizations ranging from start-ups to the Fortune 500. His clients included such household names as Johnson & Johnson, United Airlines, Capital One, and Bausch + Lomb.
When he is not working, you will probably find Bryan mountaineering in the High Sierras or the deserts of the Southwest. Nearly 40 years ago, Bryan married his high school sweetheart, Becky. They have two married children, Westley and Courtney, and three grandkids, Conrad, Faye, and Desmond.














